Who invented ciroc vodka

While some celebrities are brand ambassadors, others have moved up the ladder to actually become owners of alcohol brands. For some reasons, certain celebrities are investing in the booze industry and the list has been growing. Diddy secured a share in profits, with a veto on which stores were to sell the grape-distilled vodka. Jay-Z plunge into the drinks industry did not come by accident.

Drake has mesmerised the hip-hop culture over the years. However, the allure of the spirit industry still attracted the Canadian rapper. The whiskey was targeted to exploit the bourbon market with an easy to drink proof booze. In , the celebrity couple now divorced purchased the French estate of Chateau Miraval. The land came with a vineyard which inspired the couple to launch Miraval Wines, selling its first 6, bottles in five hours.

Tequilas were known for their severe hangovers till George Clooney and ex-bar and nightclub owner Rande Gerber teamed up to Casamigos Tequila. The brand went on to become one of the highest selling tequila brands in the world. Percy "Master P" Miller , the serial entrepreneur and master marketer known best for founding No Limits Records, is celebrating reaching 1 million…. Firefly Aerospace, Inc. You support us by using our links to buy products, it will cost you nothing extra.

Learn more Checkout his entrepreneur profile to find out. While you are here check out our list of Black Billionaires. A message from Errol I. Mars, founder of BlackEntrepreneurProfile. Com I would like to tell you about our mission and how you can help us fulfill it. Show Your Support, Become a Patron. He started calling himself Ciroc Obama, giving that free product placement, within only a few years, Ciroc was number two in the premium vodka category, to only Grey Goose doin' about two million cases a year.

There's a really fascinating connection between Diddy and Jay-Z in the spirits world. Between the two of them, I mean you think, you know same job description, hip hop mogul, two very different guys, two very different approaches. But born a month apart, in the same city, both named Shawn and they both use the same cheap grape as the base of two of their most important products, that's the Trebbiano grape, which is considered by wine officials to be, you know sort of a, a nothing grape, it's a filler, it's table wine.

Of course, if you're making Cognac, it doesn't really matter because they're grapes that you have to include in order to be officially called Cognac. As far as Diddy's Ciroc vodka goes, using grapes is rather unorthodox, vodka is typically made out of potatoes or grains or something like that. So that was kind of his first philosophy with Ciroc is to center on the sexiness of the grape. Diddy: One-and-a-half ounces of Ciroc vodka, you can only make it with Ciroc vodka, other vodkas don't work.

Greenburg: One thing that gets kind of lost in all of the promotion of Ciroc and such, is that Trebbiano is actually a very cheap grape and not some super-fancy thing. At the end of the day, Jay-Z and Diddy are both excellent, savvy businessmen.